Ben Huh
Ben Huh is the CEO and Founder of Cheezburger, responsible for such Internet culture icons like I Can Has Cheezburger?, FAIL Blog, and Memebase. He lives in Seattle with his wife and dog. English is not Ben's first language. Neither is lolspeak.
Home page: http://www.benhuh.com
Posts by Ben Huh
When Death Feels Like A Good Option
34It wasn’t until after I seriously contemplated suicide that I was ready to handle a $30 million check.
I closed the doors of my first start-up in the summer of 2001. I was throughly broke, depressed, and feeling the burden of losing hundreds of thousands of dollars of other people’s money. Loneliness, darkness, hopelessness… those words don’t capture the feeling of the profound self-doubt that sets in after a failure. Loneliness. Darkness. Hopelessness. Those words describe the environment of depression. Self-doubt? That shakes you to the core and starts a fracture in your identity that makes you question if you should even exist anymore.
Then, a few short months after closing up my dreams, the planes hit the Twin Towers. I was 23-years-old, just a year older than the late Ilya Zhitomirskiy of Diaspora. It started a descent down to a depth I never knew could exist. Whatever it was, it was over. I knew things would get better. It probably would get better, but I just lost the energy and will to try. Until that point, my life had been a series of struggles and successes. Life was hard, but if you worked hard, if you suffered, if you lived for your dreams, it wasn’t supposed to end this way. There were plenty of examples of winners. People were getting funding, going public, creating change. Was I not meant to be an entrepreneur? Will I never get to pursue my dreams again?
I spent a week in my room with the lights off and cut off from the world, thinking of the best way to exit this failure. Death was a good option — and it got better by the day.
I don’t remember why I left my room. The most meaningful act I performed on my long climb out was to leave that room. It was the best decision I made in my life. I left that room and I got back to my job managing a very dysfunctional Internet radio startup where I was the cause of the dysfunction. It was a actually a positive thing that I left that room to leave a really bad situation to go to a bad situation.
It wasn’t for several months that death no longer became an option, but leaving that room and dealing with reality was the best antidote to a make-belief world where life just wasn’t worth it. When I was fantasizing about death as the panacea, the harshness of reality actually helped — it presented me with problems that I could actually solve.
9 years after I left that room, I would call Brad Feld to invest $30 million in my odd-ball company. Before I picked up the phone, I thought long and hard about losing that money — every single penny of it. And I was OK with it. Failure is an option, and a real risk. Failure and risk something entrepreneurs understand well, and learn to manage. However, death isn’t an option, it’s an inevitability. And before I die, I want to take as many swings at the fence as I can.
For those of you who struggle with this, I’d encourage you to keep walking out that door everyday.
Ilya, I’m so sorry that we didn’t know. From a long line of entrepreneurs who suffered alone and quietly under our own self-doubt, I wish I could talk to you and tell you to bash the shit out of your own self-doubt, or just even slink away with your tail tucked between your legs — either way, the world would have let you take more swings at the fences.
This is Steve Jobs’ Lasting Legacy
2"Remembering that you are going to die is the best way I know to avoid the trap of thinking that you have something to lose."
Google Plus Hangout Meme Template
0Google Plus gave us hangouts, and a meme was born.
Here’s the template if you want to make your own. Right-click, save as. It should be editable in Fireworks.
The poster’s image thumbnail is 48×48. The hangout members are 32×32. That’s pretty much all you need to know.

Some of my examples:
Why Are We Still Consuming News Like It’s 1899?
29We’ve witness a torrent of nature- and man-made news in 2011. And if I were a betting man, the range and impact of the events to come will make news even more essential to all of us. But reading all this news started to bother me, not only because of what was happening in the world, but because the experience of consuming news sucks. For the past new months, I’ve been thinking about this problem (unconnected to Cheezburger).
As my friend Dan Sinker said: “We’re still delivering the news in the same way since the Civil War.” He’s right. The pace of news may have gotten almost real-time (radio, TV, social media), but we still consume the same basic product.
News Sites Are Limiting Themselves
Currently, news sites have many problems. The limited amount of space on news homepages and their outmoded method of presentation poses big problems for the distribution of news as well as consumption by the public. Even though it’s been more than 15 years since the Internet became a news destination, journalists and editors are still trapped in the print and TV world of message delivery.
The traditional methods of news-writing, such as the reverse pyramid, the various “editions” of news pose big limitation on how news is reported and consumed. Unfortunately, internet-based changes such as reverse-chronological blogging of news, inability to archive yesterday’s news, poor commenting quality, live-blogging, and others have made news consumption an even more frustrating experience.
The Problem With News
I’ll take on just three of the major issues I see with the way news is presented today:
1) Editors Don’t Know What We Already Know
Having read the last 10 updates on the efforts to cool Japanese spent fuel storage pools, I’ve noticed a very annoying problem. After the initial 3 paragraphs that contain the latest update, the rest of the article is just a regurgitation of the previous 24-hours worth of stories that I’ve ready 9 times before. Why can’t the reporters just write a short update on the latest news? If you don’t understand what’s happening, the update makes no sense. But if you’re like me and are following the news closely, I feel like I wasted my time. This update-the-last-story practice is a leftover from the days of printed newspapers and wire updates. There’s no need for this today.
2) News, Not Front Pages
The front-page of a newspaper is an iconic symbol. One that sums up a generation’s influences and chronicle life-defining events. But more than ever, those front pages, ported to the web, don’t fit the way we use the web.
Walking through the hallowed halls of the New York Times, the front pages of the Gray Lady on historic days call out like a collective social memory. Unfortunately, news site front pages have lost the cultural benefit of archiving our collective memories — I have no easy way of knowing what the homepage of CNN.com looked like on September 11, 2001. And at the same time have become less influential due to the rise of social media — we’re much more likely to dive directly into the story from a friend’s Tweet as I rely more and more on social filters to tell me what’s worth reading.
3) One Front Page For All The News That Fit’s to Print
6 billion people can’t agree on a single perspective — let alone fit an entire world of news on one homepage. Talking to news editors, it’s clear that their job performance is more and more tied to generating traffic and news front pages are their drug of choice. The more traffic you can draw off a homepage, the better you are at your job. That’s a very poor way to use very talented editors.
The web can do much than this. Techmeme is a great example of a front page for mainstream tech news. Hacker News is a great example for a developer community front page. The list of examples can go on and on. By curating the news that appears on the front page, editors and curators set a powerful tone and setting for future coverage.
Not Your Mother’s Google News
The solution isn’t Google News — even though it’s an excellent service, it’s still a thin layer of aggregation technology atop a traditional model of news and sections. When I compare Google News against the amazingly fast-shifting landscape of the news world, Google News’ strength are aggregation and distribution, not presentation.
The Thrill of the Hunt
What I’m proposing to build isn’t going to solve all presentation problems for all types of news. I am interested in tackling the most exciting part of journalism: the Big Breaking News. If you’ve ever been a journalist, you know the exact feeling of a big news hunt. This is the Moby Dick of news, the big game that turns you into Ahab.
The Moby Dick Project*
I am trying to create a dialog to raise awareness to solve this problem. This project’s goal is to create discussions around how and what we can do to solve the problems we face with news presentation today. I’m no more qualified to lead this discussion than an average news junkie. It’s been too long since journalism school and I don’t work in the news, but I would like to bring together great minds and passionate people around this problem.
Unsure But Curious?
I can’t fully explain the solution in this brief post — and I don’t have all the answers. But I hope that I have outlined the serious problems that are currently being ignored by the news sites of today.
If you’re curious to see how you can play a part in solving this problem, I can be reached at benhuh+mobydick@gmail.com.
P.S.: A reporter asked a Cheezburger employee if I was leaving the company to work on this project. The answer is a clear, resounding “No.” I love my Cheezburger and we’re just getting started. Journalism is a personal passion of mine and I would love to see others spread the message of this problem.
* Project Moby Dick was originally a US program designed to gather news and intelligence on the Soviet Union using high-altitude photography. I think it’s pretty fitting.





